Your Brand. The US market.
We handle everything in between.
We Import and Sell premium wine & spirits brands in the US with select supplier partnerships from every country.
Why producers choose us
We've heard every concern producers have about the US market.
“The regulations are impossible to navigate."
We manage TTB registration, COLA label approval, FDA filings, warehousing, and all import compliance, so you never have to learn US bureaucracy alone.
“I don't know the market or who to trust."
Before a single bottle ships, we build a custom go-to-market strategy for your brand with transparent pricing so you know exactly where your product will sit at retail.
"I can't afford a US Sales team."
You don't need one. For select partners, we act as your sales team engine. We handle distribution growth, sales execution, national and regional chain accounts, cruise lines, and key relationships across 30+ states.
From your cellar to the US Shelf: how pricing works
One of the biggest uncertainties for European producers is understanding how their ex-works price translates to a US retail price. Here's a real example, fully transparent.
Using our Imports platform you take the margins from all US sales to distributors, and are in control of inventory and pricing.
US import journey — wine, 12-bottle case
Adjust EXW price and your US importer margin. All numbers recalculate live.
US import journey — spirits, 9L case
Adjust EXW price, your US margin, and ABV. Federal Excise Tax recalculates automatically.
Our Process
Three steps to your US market launch
1. We learn your brand and your US goals
We activate our distributor network across 30+ states and work with the top 20 US retail chains. As volume grows, we scale the strategy, and you see every number.
2. We handle compliance, logistics and positioning
From TTB registration and COLA label approval to bonded warehousing and retail pricing, we manage every US requirement and keep you informed with transparent reporting at every stage.
3. We grow your distribution
A first conversation where we understand your product, your target market positioning, and what success looks like. We then define a go-to-market strategy together, before any commitment.
A modern import partner built for brands that want presence in the US market
Who we are
We're not a traditional importer. We operate at the intersection of strategy, execution, and trade relationships, blending importer know-how with real sales results.
Based in Miami, a natural gateway for international producers entering the US
Access to over 50 distributors and multi-channel relationships with national & regional chains
Private label and exclusive brand expertise (today these represent ~20% of US retail sales).
Traditional retail, cruise lines, and on-premise channel access
Let’s see if the US market is right for your brand.
No commitment required. A 15-minute call is enough to understand your product, your goals, and whether BevAlliance is the right partner to take you there.
We'll cover your product, target market, and what a US launch would realistically look like.