US Import Management
The US regulatory environment is one of the most complex in the world for alcohol imports. We manage every step of the compliance and logistics process so you can focus on what you do best.
- TTB (Alcohol and Tobacco Tax and Trade Bureau) registration on your behalf
- COLA (Certificate of Label Approval): federal label certification for every product
- FDA import filings and prior notice submissions
- US warehousing allowing US distribution to order easily
- Full back-office import logistics management, from origin to warehouse
- Transparent landed cost calculation so you know your retail price before you ship
Grow Your US Distribution
Whether you're entering the market for the first time or expanding an existing footprint, we provide the distributor relationships, retail access, and sales execution that would take years to build independently.
- Access to 50+ distributors across 30+ US states
- Multi-channel reach including retail chains, on-premise accounts, cruise lines and hotels
- Active relationships with the top 20 national and regional retail chains
- Custom go-to-market strategy defined together before the first shipment
- Transparent pricing structure so you know exactly where your product sits at retail
- National sales execution at a fraction of the cost of building your own US team
Exclusive & Private Label Projects
Private and exclusive labels now represent approximately 20% of US retail wine and spirits sales. We work with all top 20 US chains on exclusive brand development, a significant opportunity for European producers who want a dedicated US commercial channel.
- US-exclusive branding, packaging and positioning for major retail chains
- Private label and co-branding adapted for hotels, cruise lines and traditional retail
- Brand creation support when needed, from concept to compliant label
- Managed negotiations with retail buying teams on your behalf
What European producers typically ask us first.
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Typically 3 to 5 months from first contact to first sale, depending on label approval timelines. COLA certification is usually the longest step and we handle it, keeping you updated throughout.
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No. We act as your US importer of record. You will have an account through our platform so you can operate in the US.
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We work with producers from small-batch to large-scale. Volume requirements vary by channel, as retail chains have higher minimums than on-premise accounts. Let's talk about your specific situation.
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Yes. Transparent pricing is a core part of how we work. Before any agreement, we calculate the full landed cost and model the retail shelf price so you can make an informed decision.
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Tariffs are factored into the landed cost calculation we provide upfront. Our pricing model shows exactly how tariffs affect your ex-works price and final retail position, with no hidden costs.
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Both. We work with wine, spirits, and other beverage producers from any country. Our distributor network and retail relationships cover both categories across all major US channels.
Let’s see if the US market is right for your brand.
No commitment required. A 15-minute call is enough to understand your product, your goals, and whether BevAlliance is the right partner to take you there.
We'll cover your product, target market, and what a US launch would realistically look like.
Tell us about your brand.
Send us a message with any thoughts and we will get back to you